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Why you Need an Online Presence for your Business Article:

Marketing on the Internet is not really a choice
anymore, but has almost become a necessity in today's
marketplace. No company can afford to ignore the fact
that online marketing is now a multi-billion-dollar
business. Those businesses without an online presence
are missing out on a goldmine of potential customers.

Like anything, there are exceptions to the rule and
marketing on the Internet may not suit absolutely
every business. However, claiming to be the exception
is often a disguise for making excuses.

Reality is; that some businesses fail to appreciate the
revenue potential of Internet marketing. Others simply
fear change, or put Internet marketing in the too hard
basket and hope that it will go away. Unfortunately
for them, Internet marketing is growing every day.
There will come a time when they will lose business,
simply because they lack an Internet presence.
For many businesses, that day has already arrived.

Here are 12 reasons why businesses without an online

When we started the Why you Need an Online Presence for your Business article, you probably wondered where it was going - understand now? Well read on for more...

presence are missing out on a goldmine of potential
customers:

1. Technology To Compete - In bygone days, a small
business usually lacked the resources of their larger
competitors. Now even a small business can access much
of the same technology as the giant corporations. They
too can use auto-responders, accept online payments
and even deliver products over the Internet.

2. Niche Markets Abound ' The Internet has opened
up all sorts of niche marketing opportunities that either
never existed before, or were too expensive to tap into.

3. Lifting The Profile ' With a professionally designed
web site, it's now easy for a small business on the
Internet to have the appearance and credibility of
being a large corporation.

4. Low Cost - Compared to other media, the Internet
enables a business to advertise at considerably
lower prices. It may not be a replacement for other
marketing, but the Internet is generally cheaper
than advertising on television, radio, or in
newspapers, magazines and even by direct mail.

As an example; posting out a mailing to customers
will probably cost around $1.50 a pop (allowing for
printing, postage etc), whereas to email the same
message to customers costs next to nothing!

5. Open 24/7 - By automating a web site, a business
can be open 24 hours a day, 7 days a week. No extra
staff costs and no overtime rates to pay!

6. Serving The Local Area ' Not everyone wants to
take the time to drive all over town to shop. It is a fast
moving world and it seems that we all want things to
be quick and easy. Using the Internet is a quick and
easy way for people to access information about
products and services from the comfort, convenience
and privacy of their own home. No fuel costs, no traffic
jams ......

Hopefully, you are now somewhat better informed about Why you Need an Online Presence for your Business.

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