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Tips on Running a Seminar Article:

...... but you also have to persuade. Think of
it as selling your ideas.

7. If you are new to the field of seminars and
workshops, make sure you carry out a series of practice
runs before you try to impart your wisdom to paying
customers. There are lots of thing that can (and will)
go wrong. Things like having the wrong content; like
reaching the end of your time and finding that you only
covered half of what you expected; like finding you
pitched the content way above their heads - or too far
below; like not having anticipated what questions would
be asked - and worse, not knowing the answers. Run your
seminar at least twice, completely free-of-charge - the
cost to the delegates being that they have to give you
honest feedback.

8. Don't forget leave-behinds. The better the package
that you can give people to take away, the more
valuable they will think the seminar was. I run a

So, are you a bit closer to undertanding "Tips on Running a Seminar", now? Well there is more...

seminar on presentation skills. Delegates pay up to
$1000 each to attend the 2-day course. When they
arrive, I give them a leather presentation wallet with
a crisp new yellow pad inside and three colors of pen.
As each session ends, I give each person a beautifully
color printed document that covers all the main points
covered in easy to refer to summary form. At the end of
the course, everyone is given a CD with all the slides
and exercises used over the 2 days, plus a load of
extra information - articles, back copies of my e-zine,
links to Internet sites and so on. Of course, all of
this stuff is branded with my name. The perceived value
of this package is considerable, but in reality it
costs me less than $30 a head. Not a bad gift for
someone who has spent $1000!

9. Have a back end. Don't plan one workshop, plan two.
Make sure everyone who attends is sold on the next
workshop (maybe with a special discount offer).
Consider selling any products that you recommend. Many
big names who run seminars make a bundle from selling
books and tapes at the back of the room.

10. Finally, remember that people will thank you if
they learn something, but they will only recommend you
if they have fun in the process.

About the Author

Martin Avis is a management and training consultant.
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business and personal success, (and 6 free gifts),
subscribe to his free weekly newsletter, BizE-zine.
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