Greetings reader, this webpage, which we have titled Targeting Good Customers, is just one of many of helpful & instructional papers that we have requested and gathered from famous authorities in the field. If you find this 'Targeting Good Customers' piece informative, please do not hesitate to tell us.

Targeting Good Customers Article:

By marketing to and networking with your ideal clients,
you'll spend your time and energy directly on the
individuals who will purchase your products or services!
Makes sense, doesn't it'

One tool that will help you to market to your ideal client
is called your 'Ideal Client Profile.' Designing this
profile is a great personal exercise, although you should
involve others, too. Why' Because sometimes business
owners are too close to their own enterprises to accurately
create the best overall picture of their own ideal client.
Michael Gerber, author and consultant, speaks to this issue
in what I consider the most important book for a business
owner to read, 'The E-myth Revisited', available at
http://www.coachmaria.com/books/business3.html.

See ! understanding " Targeting Good Customers" is not so difficult, more still to come, though ....


To make sure that you know who your ideal client is, create
a survey for your current clients to complete and provide
them with a discount coupon or gift as an incentive for
helping. You can also network with other business owners
and ask their opinions about who would buy your products,
and why! Finally, it doesn't hurt to ask new clients what
they would like or want as part of the terrific customer
service you provide. I bet you'll learn a lot!

When evaluating a new marketing tool, ask yourself:
'Is this something my ideal client would need, enjoy or
purchase'
'Will this attract my ideal client to my business'

If not, the idea maybe better suited to the ideal client of
another business. In that case, contact the business owner!
After all, aren't building relationships and collaborations
a big part of both life and business'

Things you can do with your Ideal Client Profile:
1.Give a copy to all your friends, family, employees or
contractors.
2.Put a copy on your business stationary
3.Find a terrific frame for it and hang it on your office
wall.
4.Use it on your Web site.
5.Carry a copy in your wallet, car, or briefcase.
6.Create an affirmation (special type of positive
statement: ......

Hopefully, you are now a little more knowledgable about Targeting Good Customers (why not check out our article on Home Business Online Opportunity, as well).

Read More ...