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PLANNING AND ORGANIZING FOR SMALL BUSINESS SUCCESS Article:

Entrepreneurs who start a small business have high hopes of big
success. Yet few small businesses survive beyond five years.

Actually, there are just four broad requirements that can almost guarantee your small business success:

- A few personal traits essential for small business success

- A big enough market that a small business can tap

- Planning and organizing

- Monitoring and controlling

PERSONAL TRAITS ESSENTIAL FOR SMALL BUSINESS SUCCESS

People with very different personalities have succeeded in
business. Hence, one cannot say that there is an entrepreneurial
personality.

But there are certain traits that are essential for business
success. The traits listed below are practically self-evident:

- A self-starter - This is the essence of entrepreneurship.
Employees have a boss to tell them what to do and how to do it.
Entrepreneurs must decide what to do and learn the how.

- Persistence - Unless you are able to persist against all the frustrations and adversities that are inevitable while doing a competitive business, you are not likely to see small business
success.

- Learning through doing - Without observing the results of

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your decisions and actions, and learning from your mistakes and successes, your persistence might actually make the situation
worse. You might be persisting with wrong actions.

- The habit of planning and organizing - If you don't have the
habit of working out the details involved in achieving what you
want, and then going out and organizing all that is needed, you
might be floating around aimlessly. Aimless activity do not
lead to small business success.

A MARKET THAT A SMALL BUSINESS CAN TAP

There has to be a market for what you plan to offer or there
will be no business. Next, existing competition in this market
should be something that you can handle or you will find
yourself driven out of the market.

Whether the market is competitive or otherwise, you simply have
to know your customers. If you don't know such things as their
age, gender, occupation, needs, likes and dislikes, you simply
cannot hope to write sales messages that will appeal to them.

Then you'll need a clear idea about what your customers expect
from your kind of product or service. These customer expectations
will form the basis on which you develop your sales messages. You
can also gain a competitive advantage if you can meet any
expectation that isn't currently being satisfied properly.

Finally, you have to know the places your customers frequent, the materials that they read, and the programs they attend or listen
to. You communicate your sales messages to the customers at these places, or through these materials or programs. Select the most appropriate medium to communicate.

PLANNING AND ORGANIZING FOR SMALL BUSINESS SUCCESS

Although a bit of forecasting is involved in planning, plans
are primarily an expression of your vision. You have some ideas
about the business you want to do, the results you want to
achieve and the way you would go about these.

Business planning involves evaluating these ideas against the prevailing business realities, including the market, the
resources ......

With a bit of luck, you should now be more informed on PLANNING AND ORGANIZING FOR SMALL BUSINESS SUCCESS, so why not read our other articles like "Successful At Home Businesses", for example).

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