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Effective Written Communication Skills Article:

1. Before you write anything down define not what you want to say, but what your message must achieve. Keep that firmly in focus at all times and use it as the main goal for everything you write. Ask yourself 'does this concept/approach /clever headline/earnest mission statement/ really help the message achieve its objectives'' If the honest answer is no, alter it or rethink it completely.

2. Identify your target audience and get to know them very well. No matter how beautifully structured your message is if it doesn't take into account the real circumstances and needs of the audience, it won't work. Align your message's objectives with these circumstances and needs.

3. Study the media you'll be using; be aware of how people will receive your message and where your message will be competing for their attention, use your common sense and creativity to make it stand out in the crowd. (Or if the crowd's too big, reconsider the choice of media if that's within your power.)

The more you learn about Effective Written Communication Skills, the better off you are.


4. Now develop your message based on these issues, and add in the final magic ingredient ' 'what's in it for them'' Successful business messages are always based on benefits for the target audience ' either actual or implied. Ensure you know the difference between features and benefits, and how to convert features into benefits.

5. Research the way your target audience speak and communicate, and phrase your message in their language ' which may not necessarily be yours. Avoid corporate pomposity and unnecessary jargon. Talk to 'you,' not some vague third party, and keep your English as simple as possible, especially when your message is going to people who originate from other cultures.

6. Traditional grammar and even spelling mostly have been thrown out of the window. However there are still a few grammar rules you need to follow if you don't want your message to look amateurish. Your knowledge of the audience and how they communicate will dictate your writing style to a large extent. Don't let catchwords, 'internet-speak,' ......

With a bit of luck, you should now be more informed on Effective Written Communication Skills, so why not read our other articles like "Starting A Home Based Business", for example).

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